Luckily, every small business has its own uniqueness. My role is to bring it to the surface and make it visible, through a focused, thoughtful process, without unpleasant surprises.
Sreća pa svaki mali biznis ima posebnost. Na nama je samo da je izvučemo i istaknemo — kroz fokusiran proces, bez neugodnih iznenađenja.
The path we will take
I
Taking measurements
We begin with a questionnaire and a workshop designed to help me understand your business and what we want to achieve.
II
Tailoring
Next, I analyze the market, the competition, and the workshop insights. We define the brand direction and what sets you apart.
III
making
I design a visual identity that expresses your value and difference, helping you attract the right audience.
IV
Final touches
We finish with a workshop where you learn how to use your branding materials with confidence.
Between each phase, we have a review call for feedback and refinements.
The results you walk away with
Logo package (multiple variations and formats)
Custom color palette
Selected typefaces
Brand guidelines and photoshoot direction
Brand strategy
Canva templates for social media
Vrijeme trajanja: ~ 4-6 tjedana
Questions you might have
Will this take too much of your time?
The process takes 4–6 weeks, with a bit more involvement at the start, followed by a few focused meetings.
You’ll have a clear plan from the beginning, so you can stay organized and continue your work without disruption.
Will you end up with something you’re not happy with?
That’s why we move step by step. I don’t bring a finished design to the table and say, “This is it.”
Instead, we uncover one layer at a time, like putting together an outfit, starting with the base, then choosing the colors, the pieces…
This way, we avoid unpleasant surprises at the end. And of course, there’s always room for refinement.
How do we communicate during the project?
We meet for key moments (online or in person), keeping our sessions focused and purposeful.
For everything else, we stay in touch via email.
Can you get just Instagram templates?
Instagram templates are available only as part of the branding process.
I’ve tried offering them separately before, but it always led to the same realization - that branding comes first.
When is the best time to do a photoshoot?
Ideally, after the branding is complete. You’ll receive clear photoshoot guidelines in your brand book, so your photographer can create visuals that feel fully aligned with your brand.
The path we will take
I
Taking measurements
Through a workshop and analysis, we define the foundations - your audience, goals, and what your website needs to achieve them.
II
Tailoring
I design the structure and content flow to ensure the website feels clear, intuitive, and easy to user.
III
making
We begin with the art direction and homepage, then expand the design across the rest of the site.
IV
Final touches
I coordinate the design and development, and test the website to ensure a smooth and secure launch.
Between each phase, we have a review call for feedback and refinements.
Rezultati s kojima odlaziš
responsive Figma design
Animation suggestions
Photography, graphics, and illustrations (if included in scope)
Clear video guidelines for the developer
podrška i testiranje prilikom razvoja
Vrijeme trajanja: ~ 6-8 tjedana
Questions you might have
Will this take too much of your time?
Depending on the scope, most websites are completed within 6–8 weeks. The process requires a bit more of your involvement at the start, then becomes lighter through feedback meetings.
You’ll know the plan in advance, so you can stay organized and keep working as usual.Unaprijed ćeš znati plan kako bi se organizirala i normalno radila svoj posao.
Will you end up with something you’re not happy with?
That’s why we move step by step. I don’t bring a finished design to the table and say, “This is it.”
Instead, we uncover one layer at a time, like putting together an outfit, starting with the base, then choosing the colors, the pieces…
This way, we avoid unpleasant surprises at the end. And of course, there’s always room for refinement.
How do we communicate during the project?
We meet for key moments (online or in person), keeping our sessions focused and purposeful.
For everything else, we stay in touch via email.
Who writes the copy?
I provide suggestions for headlines and calls to action (CTA) that support conversion. The rest of the content is written by you or your copywriter.
You can work on it at your own pace, with time to refine everything up until the website launch.
Do you need to have photos ready in advance?
Some clients come with their photos ready, while others create them during the process with our guidance.
Both options are fully supported, the only important thing is that we know this at the start of the project.
Do I also develop the website?
No, I focus on the design, which is then implemented by a developer. Thanks to my background in development, collaboration with developers is always smooth and efficient.
